The emerging technologies study, now in its second year, “shows that consumers want safety-related features more than sophisticated entertainment systems or other convenience features in their new vehicles,” the marketing information firm said in a press release. Motorists’ desire for run-flat tires “may reflect the fact that there’s been a lot of attention paid to tires in the last year,” said a spokesman for the Rubber Manufacturers Association. “But run-flat tires still require proper care and inflation, just like any other tires.”